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[最新爆料] 亚马逊的家装生意经被泄露 靠卖它们赚大钱

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    发表于 2017-4-18 11:49:52 | 显示全部楼层 |阅读模式

    作者: 亿邦动力网来源: 亿邦动力网2017-04-17 10:16:53


    【亿邦动力网讯】4月17日消息,日前,亚马逊中国首次发布了2017年互联网家装消费趋势大数据,从商品品牌、品类和功能等维度全面解读家装网购四大趋势。

    亚马逊中国数据显示:中国消费者对国际家装品牌购买需求增长迅猛,在亚马逊家装品类销售占比超过90%;家装主材网购增幅进一步加大,家装一站式采购趋势突显;智能家居以及健康家装观念逐渐深入人心。

    国际家装大牌购买需求增长迅猛,国际品牌销售占比超90%

    亚马逊中国数据显示,家装品类是亚马逊中国增长最快的品类之一。其中,国际品牌的销售占比高达90%,且在过去两年产品销量翻番。Panasonic松下、Hansgrohe汉斯格雅、Brita碧然德、GROHE高仪、3M、Becbas贝克巴斯、Moen摩恩、PHILIPS飞利浦、ISE爱适易和BRAVIT贝朗等十大国际品牌荣登亚马逊中国畅销家装品牌榜。依托全球采购资源,亚马逊中国还汇聚了来自BRAVIT贝朗、Nordlux、Hansgrohe汉斯格雅等众多屡获德国IF及红点设计大奖的明星产品,进一步满足了中国消费者网购国际品质家装产品的需求。

    家装主材网购增速快,家装一站式采购趋势突显

    据亚马逊中国数据显示,马桶、浴缸、浴室柜、涂料等家装主材产品在过去一年销量增长迅速,越来越多的消费者倾向于通过网购渠道来采购家居主材。其中,主打整体卫浴一键购齐的主材包尤其受到消费者欢迎,在今年前四个月销售与去年同期相比呈翻倍增长。亚马逊中国家装主材产品支持供应商直送到家,保障物流、安装及售后全链条服务,凸显互联网家装一站式购齐优势。

    健康家装观念深入人心,净水器和滤芯重复购买率最高

    亚马逊中国数据显示,与健康生活息息相关的产品销量增长迅速,如BECBAS贝克巴斯抑菌型厨余粉碎机、Brita碧然德Maxtra二代滤芯和ISE爱适易食物垃圾处理器突破性地挤进亚马逊中国家装频道十大畅销品榜单。此外,净水器和滤芯类产品已成为亚马逊中国家装频道重复购买率最高的选品,而主打100%绿色环保的大牌进口漆在2017年同期销量增长了2倍。

    “智能家居”成为家居家装消费关键词

    在智能家居概念席卷全球的行业大背景下,亚马逊中国智能家居家装产品销售也有明显上升趋势。例如,飞利浦智能照明、三星智能电子锁、云米智能净水器、贝朗智能马桶、松下高端智能浴霸等明星单品受到越来越多国内年轻消费群体的追捧。其中,智能马桶和智能电子锁两大品类的销量在2017年同比分别增长了2倍和3倍。

    亚马逊中国家装频道十大购买力城市榜

    序号

    城市

    1

    北京

    2

    上海

    3

    广州

    4

    深圳

    5

    武汉

    6

    成都

    7

    天津

    8

    沈阳

    9

    西安

    10

    厦门及哈尔滨

    亚马逊中国家装频道十大畅销品类榜

    序号

    品类

    1

    淋浴柱

    2

    马桶

    3

    龙头

    4

    净水器

    5

    净水壶

    6

    厨余粉碎机

    7

    吸顶灯

    8

    台灯

    9

    电动工具

    10

    电子锁

    亚马逊家装频道十大畅销产品

    序号

    产品

    1

    BECBAS贝克巴斯DM-500抑菌型食物垃圾处理器

    2

    Brita碧然德Maxtra二代滤芯6只装

    3

    Panasonic松下HH-LAZ2001 LED吸顶灯

    4

    ISE爱适易食物垃圾处理器E100

    5

    GROHE高仪浴缸淋浴双用龙头

    6

    Hansgrohe汉斯格雅飞雨Select E300头顶花洒淋浴管

    7

    Panasonic松下28W HHLAZ2009圆形LED卧室灯吸顶灯

    8

    KOHLER科勒丽笙三出水淋浴柱

    9

    KOHLER科勒五级旋风绿能连体座便器

    10

    Panasonic松下HH-LAZ3137LED小客厅灯卧室灯吸顶灯

    亚马逊家装频道十大畅销品牌

    序号

    品牌

    1

    Panasonic松下

    2

    Hansgrohe汉斯格雅

    3

    Brita碧然德

    4

    GROHE高仪

    5

    3M

    6

    Becbas贝克巴斯

    7

    Moen摩恩

    8

    PHILIPS飞利浦

    9

    ISE爱适易

    10

    BRAVIT贝朗




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